Blockchain Fundraising — Initial Exchange Offering (IEO)

LBank Exchange
3 min readDec 6, 2022

Since we have established what Initial Coin Offering (ICO) means in our previous article, it is time we discuss Initial Exchange Offering (IEO) as part of our ongoing lessons on blockchain fundraising.

An initial Exchange Offering (IEO) is a marketplace for token sales and a new way for crypto projects to raise capital.

The IEO market has exploded in popularity, with many crypto exchanges and projects adopting this as their primary funding method. Because of its popularity, we wanted to break down what makes this such a popular funding model for projects and why they prefer it over others such as; ICOs, Security Token Offering (STOs), and Private Rounds.

What Is Initial Exchange Offering (IEO)?

An initial exchange offering, or “IEO,” is a way for blockchain startups to raise funds and acquire users. In simplified terms, it is similar to an IPO (Initial Public Offering), but instead of selling shares directly to investors and thus diluting the company ownership structure, an IEO involves using a crypto exchange as the middleman between investing parties by “pairing off” investors with startups they like.

How Does Initial Exchange Offering (IEO) Work?

In an IEO, a team creates a smart contract on a blockchain platform that holds the value of their token and initiates an offering auction.For instance, users can buy tokens with ETH and get the tokens when they are listed on a crypto exchange.

An initial Exchange Offering (IEO) does not allow private trading as long as the offering is still going on. This model is based on the concept that users can have a chance to invest in projects that have already been vetted by the exchange and are less likely to be scams.

What Is the Purpose of an Initial Exchange Offering (IEO)?

An initial exchange offering (IEO) is a way for cryptocurrency exchanges to attract projects and keep them on the platform. The exchange offers additional revenue streams for projects while providing a large marketing channel to promote an IEO.

It is also an alternative token sale model that aims to allow users to participate in IEO before it gets listed on an exchange.

IEO was created to solve some of the problems that are associated with ICOs, such as limited access for investors, security risk, and, more importantly, lack of a platform in which projects can gain exposure and increase their potential success.

Why Do Projects Prefer Initial Exchange Offering (IEO)?

Projects prefer Initial Exchange Offering (IEO) for their digital assets due to cutting-edge technology like blockchain, smart contracts, and tokenization.

With digital assets such as coins, cryptocurrencies, and security tokens replacing traditional equities and bonds, most projects are choosing Initial Exchange Offerings for their digital assets. For instance, if a company wants to get listed on some platforms, they need to run an IEO to get listed there.

Limitations of Initial Exchange Offering (IEO)?

Although there are several benefits to initial exchange offerings, there are also a few limitations that must be considered.

The first and foremost limitation is that of Regulation. The U.S. Security and Exchange Commission (SEC) has placed restrictions on how funds from an initial public offering can be used, what responsibilities a company has as it goes public, and how long a company must wait before it can offer any more stock to the public.

In addition, IEOs are not as popular as ICOs because they are very restricted. IEOs can only be done on exchanges, while ICOs can be done on any platform.

It is intended for advanced investors and may not be suitable for new investors. The consequences of tax regulations and policies can be complex and time-consuming, especially when taxes on gains or losses are involved. Before investing in this digital asset space, as with any other, it is critical to understand precisely what you are purchasing.

Closing Thoughts

Initial Exchange Offerings (IEO) are a new fundraising mechanism in the cryptocurrency market. It is an alternative to Initial Coin Offerings (ICO).

IEOs are gaining popularity as they are easier to list on exchanges and offer more liquidity for investors. Most IEOs provide tokens that can be traded on major crypto exchanges such as LBank.