A Letter to LBank Users on Our 9th Anniversary
Dear LBank Users,
As we celebrate LBank’s 9th anniversary today, I want to extend my heartfelt thanks to each of our users and partners. Our journey together, filled with the pursuit of value, has seen us overcome countless obstacles, navigate both bull and bear markets, and evolve LBank into a more user-centric digital asset trading platform. In a market often driven by Fear and Greed, LBank has consistently adhered to the principles we believe in: BUIDL, Voice, and Brand.
From Nothing to Something: The Remarkable Journey of LBank
LBank was born out of our belief in the crypto market — a commitment to the “internal transformation” of the existing financial system, and a deep appreciation for the power of innovation and creation, which emerges from the smallest blocks of cryptocurrency.
A single spark can indeed start a prairie fire. However, the journey has been far from smooth. We fought our way through challenges, surviving the DeFi summer, the FTX collapse, and the LUNA crisis. Each market shake-up tested LBank’s faith and resilience. In the early stages of our global expansion, we faced countless complaints and were surrounded by voices of doubt. Yet, it was precisely these voices that fueled our continuous improvement, driving us to refine our strategies. Amid multiple market upheavals, our unwavering determination, distinctive strategies, and the global expansion plan initiated in 2020 enabled us to secure a solid position in the fiercely competitive and often ruthless trading landscape.
What started as a team of 20 has now grown into an international team of over 500 members, with our user base expanding from 1 million to a remarkable milestone of 10 million users. Our monthly site visits have soared to 9.2 million, and our daily trading volume exceeds $2 billion. Today, LBank has evolved from merely offering crypto trading into a comprehensive service platform that integrates a wide range of financial services, including copy trading, derivatives, futures, and structured financial products. In 2024 alone, LBank delivered over $200 million in profits to its users.
Listing Assets, Preserving Value, and Channeling Emotions
Multiculturalism is the canvas on which conflict and emotion are expressed. In the crypto world, assets are one of the main avenues for users to exercise diversified choices, where these conflicts and emotions often reveal a genuine “scarcity” of demand under natural laws.
The crypto world is far from being fully fragmented, particularly when it comes to crypto assets. According to Coingecko, as of August 15, LBank listed 689 tokens and 821 trading pairs. In 2024, LBank noted the remarkable emergence of new asset types like MEME, leading to the adoption of a fast-tracking listing strategy and marketing plan, particularly the SLERF hype. This has been especially true with the narrative-driven PoliFi MEMEs like MAGA, TRUMP, and FIGHT, and the NEIRO dog-themed meme, which are gradually becoming the “hot money” pools driving market pumps.
While this cyclical frenzy might act as a perpetual motion machine for short-term market speculation, the fundamental paradigm remains inevitable for the long-term development of the crypto market. To align with this trend, LBank is officially rolling out the “Asset Listing Expansion” strategic plan, designed to break through the information cocoon, achieving diversification and refinement in asset allocation.
Our main focus includes:
- Cyclical Operations: Operating on a two-day cycle to swiftly adjust asset portfolios;
- Asset Classification and Supplementation: Concentrating on multiple niche tracks and sectors, including but not limited to public chains, DePIN, RWA, and other emerging fields, as well as identifying potential strong performers within the traditional cryptocurrency market.
Initially, LBank focused on deepening its presence within specific tracks, aiming to build brand identity and user loyalty through specialized services and carefully selected assets. However, this focused approach led us to overlook many venture capital (VC) coins with significant growth potential. As a result, the “Asset Listing Expansion” plan will be our long-term strategy to transition from narrative-driven assets to core assets, forming the backbone that will support the platform’s future development in the dynamic crypto landscape.
The “Asset Listing Expansion”strategy is a pivotal step, driven by LBank’s market insights and self-evolution, aimed at injecting new energy and possibilities into our users, platform, and the entire crypto ecosystem!
Continue to BUIDL, Amplifying Our “High-Frequency” Voice in the Crypto Market
LBank firmly believes that our users are the foundation and pinnacle of everything we do. Our philosophy of “user-centered service“ guides every step forward, with each advancement powered by the unwavering support and trust of our users. We champion openness, transparency, and mutually beneficial cooperation, working side by side with our users to create a bright and promising future. Whether you are a newcomer or a long-standing user, you are an essential part of LBank and the force driving our relentless progress.
For nine years, LBank has been deeply connected with each user, empowering every transaction. We have built a global network of nearly 200 market observers, spanning all continents, providing round-the-clock, 24/7 service. Every month, we conduct five regular training sessions, focusing on new business initiatives and emerging assets, with the goal of capturing the latest needs and expectations of our users through heightened market sensitivity.
Guided by our commitment to users, LBank has continuously enhanced its brand presence. Our team members actively organize offline events, leaving their mark in over 200 countries and regions, including New York, San Francisco, Seoul, Ho Chi Minh City, Dubai, and Singapore. We collaborate with crypto developers, public chain foundations, and venture capital firms to support project growth, fostering innovation across the market.
LBank Labs plays a pivotal role in these efforts, managing assets totaling $100 million and influencing capital flows worth billions. We have invested in a range of high-quality early-stage projects across various asset categories, including Restaking, BTCFi, DePIN, and infrastructure. Notable investments include crypto projects and development service providers like Mina, Bedrock, XION, and Usual Labs, with total investments exceeding $10 million. Additionally, LBank Labs is actively engaging with the Solana and TON ecosystems, continuing to propel industry growth.
LBank is also deeply committed to humanitarian efforts. Since 2022, we have launched a charity initiative in partnership with organizations from multiple countries, dedicated to improving social welfare and charitable activities. This year, on Mother’s Day, LBank conducted charity events in Africa. To date, LBank has donated $3 million to global non-profit and relief organizations, and we continue to encourage young people to embrace the crypto world.
To show our appreciation for the ongoing support and trust of our global users, LBank sincerely invites users worldwide to join in a reward frenzy of up to $1,000,000, along with the chance to win a special “luxury” gift — an exclusive limited-edition Porsche Macan 4 Electric. LBank invites you to explore the boundless possibilities of the crypto world with us and celebrate this remarkable journey together!
Future Outlook
While the current market signals may be ambiguous, our confidence in the future of the crypto industry remains unshaken. We reject FUD, viewing this as a critical moment to test our dedication to BUIDL. The spirit of crypto is eternal, and we see the future as a long-term bullish options market.
We firmly believe that the crypto market is on the brink of entering a “super phase.” This won’t just be driven by economic cycles but by the fusion of traditional finance and decentralized finance, propelling the market into an unprecedented phase of ‘turbocharged’ growth.
LBank is steadfast in its user-oriented approach, offering a diverse range of crypto assets. We believe that our “Asset Listing Expansion” plan will cater to the varied needs and preferences of investors. In an era of information overload, capturing attention will be key to long-term success in the exchange landscape, and defending the core fundamentals of crypto will be our strongest weapon.
We are witnessing a pivotal time as the global crypto market continues its relentless expansion. Amid this sweeping tide, the noise will fade, leaving behind the enduring strength of the crypto spirit. While distractions abound, it’s in these moments that we must sharpen our focus, drive innovation, and push boundaries. At LBank, we are firmly positioned in the crypto market and are dedicated to moving forward, evolving alongside the market!
Eric He
